White label watches
At Passation, we believe that each watch should reflect the soul of its wearer. From the dial, which mirrors the passing of time, to the case, a precision case, each element is chosen with care.
The engraving on the case and the made-to-measure bracelet are the finishing touches that transform a simple watch into a unique object, full of emotion and history.
Looking for a bespoke family watch white label? Come and browse our catalogue for men and women.
Time is precious, and we honour it. Your watch, designed especially for you, will arrive in just 3 weeks. A short lead time for such a high-quality creation. We understand the importance of every moment, and we are committed to meeting our deadlines, so that you can enjoy your watch as soon as possible.
Our different watch ranges
Would you like to create a model bearing the image of you or your business? A gift idea for a friend or family member? Discover our models with auto movement and sapphire crystal.
Diving 1000M
Sober 100M
Titanium 300M
Classic open
For professionals and private individuals
Our customisation options
Dial :
Whether it's a discreet logo or inspiring text, the dial is the heart of your watch. Choose an elegant typography, add your message and make this watch a faithful reflection of your brand.
Case :
Robust, elegant, modern or classic, the casing is the first impression. Make sure it fits in perfectly with your corporate identity.
Mass :
The mechanism, although often hidden, is what brings the watch to life. Opt for subtle personalisation, demonstrating your passion for detail and innovation.
Bracelet :
Leather, metal... The strap is the soul of the watch, the person who wears it on his or her wrist. Choose from a wide range of textures and colours to suit every style and occasion.
Packaging :
The experience doesn't end with the watch. Offer it in a tailor-made case, designed to amaze from the very first glance.
Contact us directly
Fed up with forms? Contact us and together we'll bring to life a watch that reflects you, that tells your story, that sublimates you. Because with Passation, every tick is an ode to your brand, a celebration of your identity.
What is a white label watch?
White label watches have a distinctive feature: they are produced by a specialist manufacturer, then personalised and marketed under another brand name. This approach represents a fusion between watchmaking expertise and the identity of a brand, whether newly launched or already firmly established on the market.
What are the advantages of a white label watch?
Opting for a white label watch means choosing flexibility and speed. For companies wishing to launch their own line of watches without investing in research and development or production, it's a godsend. They can concentrate on design, marketing and distribution, while benefiting from the quality and expertise of a seasoned manufacturer.
A response to changing market needs
Consumers are increasingly looking for unique timepieces that reflect their identity and values. The white label watch offers this possibility: it makes it possible to create made-to-measure watches, in line with current trends, while maintaining impeccable quality.
FR 
EN 