Luxury merchandising by Passation
At Passation.ch, we're a long way from the advertising trinkets you might expect when you hear the term "merchandising". Let's take a look at some of our strengths that make all the difference.
Are you looking for personalised gifts with high added value for your staff or partners? Would you like to showcase your brand image on luxury items? Discover our premium merchandising offer: Swiss-made, blank watches that can be customised with your corporate identity.
An overview of our merchandising offer
Distinguish yourself with our luxury merchandising, for an unforgettable business gift that reflects excellence.
Diving 1000M
Sober 100M
Titanium 300M
Classic open
Create excitement for your partners
Top-of-the-range watches for a demanding market
The watches on offer by Passation are not just gadgets, but top-quality products that reflect the expertise and exacting standards of the Swiss watchmaking industry.
A 2-year guarantee for confident customers
So that customers can rely on the authenticity and durability of the watches made available to them, Passation offers a 2-year guarantee on all its products. Not only does this demonstrate scrupulous compliance with the quality standards in force, it is also proof of the seriousness and reliability of our partner companies and their customers.
Support tailored to each stage of the project
From design to production, logistics and marketing, Transfer supports its customers in developing their luxury merchandising strategy. Thanks to its proven expertise and its network of carefully selected partners, it guarantees a made-to-measure service and results that match their ambitions.
Give pleasure intelligently:
To better understand the current trends in luxury merchandising, we first need to identify the key factors that are driving them. company objectives when they integrate these promotional products into their marketing and sales strategies:
- Building customer loyalty: offering a high-quality personalised gift is an effective way of thanking a customer for their trust and reinforcing the links between them and the company.
- Enhance brand image: a top-of-the-range promotional product conveys a positive image of the brand and conveys its values of prestige and refinement to its target audience.
- Stimulate sales: luxury items attract attention and arouse desire, which encourages customers to buy in order to obtain the bonus product.
| Criteria | Customisable premium watches | Low-end promotional items |
| Quality and durability | High quality, durable, water and scratch resistant. | Often of inferior quality, with a limited lifespan. |
| Perceived value | Very high, reflecting significant status and appreciation. | Weak, can be perceived as unreflective or generic. |
| Brand impact | Reinforces the premium brand image associated with quality and exclusivity. | Can dilute brand image if perceived as low value. |
| Customisation | Highly customisable, enabling a unique connection with the brand. | Limited customisation options, less likely to create a strong bond. |
| Consistency with brand image | Aligned with brands that value quality, craftsmanship and exclusivity. | Can be out of step with the values of top-of-the-range brands. |
| Emotional impact | Creates a strong emotional bond and a memorable souvenir. | Less likely to elicit a significant emotional response. |
| Long-term cost | Higher initial investment, but better long-term value thanks to sustainability. | Low initial cost, but need for frequent replacement and low impact on brand perception. |
| Ecological sustainability | Often more sustainable and environmentally friendly, reducing waste. | May contribute to over-consumption and waste due to low durability. |
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