Family business based in the Annecy region of France

From the outset, our family-run business, nestling in the heart of the magnificent Annecy region, has been committed to offering the very best quality products. bespoke family watches of the highest quality. Our proximity to Switzerland, the cradle of luxury watchmaking, gives us access to exceptional know-how and the best materials and mechanisms.

We firmly believe that every family is unique, which is why we strive to create pieces that tell your story.

Why Transfer ?

Once upon a time, in the heart of the Annecy region, there was a family with a passion for watchmaking. When they set out to create a family watch in white markingThey were faced with a dilemma.

The market offered customisable objects, of course, but of mediocre quality, looking more like goodies than genuine collectors' items. Other suppliers did offer customisation, but their brand was omnipresent, distorting the true essence of the family watch. And then there were those bespoke watches, of unrivalled beauty, but at prices so exorbitant that it was impossible to contemplate buying several pieces from the same collection.

How do you strike the right balance between quality, customisation and accessibility?

Then a brilliant idea occurred to them: why not work with a Swiss manufacturer renowned for its exceptional watchmaking expertise? They could then offer white-label, customisable watches made from premium materials at an affordable price.

After months of research, negotiation and testing, their dream has become a reality. Today, thanks to this unique collaboration, the company offers its customers bespoke watches of impeccable quality at a decent price.

And so Passation was born, dedicated to all those who, like this family, seek to immortalise their memories through a watch that reflects them, without compromise.

Click here discover our history through our microbrand of Artero watches