{"id":252526,"date":"2024-03-24T05:06:02","date_gmt":"2024-03-24T04:06:02","guid":{"rendered":"https:\/\/passation.ch\/?page_id=252526"},"modified":"2024-04-21T15:13:19","modified_gmt":"2024-04-21T13:13:19","slug":"merchandising-de-luxe-pour-les-pros","status":"publish","type":"page","link":"https:\/\/passation.ch\/en\/merchandising-de-luxe-pour-les-pros\/","title":{"rendered":"Luxury merchandising for professionals"},"content":{"rendered":"<p>[et_pb_section fb_built=\"1\u2033 _builder_version=\"4.24.2\u2033 _module_preset=\"default \" background_image=\"https:\/\/passation.ch\/wp-content\/uploads\/2024\/03\/Merchandising-de-luxe.jpg\" custom_padding=\"206px||247px||false|\" locked=\"off\" global_colors_info=\"{}\"][\/et_pb_section][et_pb_section fb_built=\"1\u2033 custom_padding_last_edited=\"on|phone\" disabled_on=\"off|off|off \" _builder_version=\"4.22.2\u2033 _module_preset=\"default \" custom_margin_tablet= \" \" custom_margin_phone= \" \" custom_margin_last_edited=\"on|phone \" custom_padding=\"65px||68px||false| \" custom_padding_tablet=\"65px||38px||false| \" custom_padding_phone=\"||25px||false|false \" locked=\"off \" global_colors_info=\"{} \"][et_pb_row column_structure=\"1_2,1_2\u2033 _builder_version=\"4.22.2\u2033 _module_preset=\"default \" custom_padding=\"38px||38px||true|\" animation_style=\"fade \" global_colors_info=\"{} \"][et_pb_column type=\"1_2\u2033 _builder_version=\"4.22.2\u2033 _module_preset=\"default \" global_colors_info=\"{} \"][et_pb_image src= \"https:\/\/passation.ch\/wp-content\/uploads\/2024\/03\/Cadeaux-premiums-pour-entreprises.png \" alt=\"Premium business gifts\" title_text=\"Premium business gifts\" _builder_version=\"4.24.2\u2033 _module_preset=\"default \" custom_margin=\"1px||||| \" global_colors_info=\"{} \"][\/et_pb_image][\/et_pb_column][et_pb_column type=\"1_2\u2033 _builder_version=\"4.22.2\u2033 _module_preset=\"default \" global_colors_info=\"{} \"][et_pb_text content_tablet= \"<\/p>\n<h3 style=\"%22text-align:\" justify;%22>Quality Swiss manufacturing thanks to our partner<\/h3>\n<p>\u00a0\" content_phone= \"<\/p>\n<h1 style=\"%22text-align:\" center;%22><span style=\"%22color:\" #d52b1e;%22>Luxury merchandising <span style=\"%22color:\" #000000;%22>by Passation<\/span><\/span><\/h1>\n<p>\u00a0\" content_last_edited=\"on|phone \" _builder_version=\"4.24.2\u2033 _module_preset=\"default \" header_font=\"Yantramanav|||||||| \" header_font_size=\"40px \" header_letter_spacing=\"2px \" header_2_font=\"Yantramanav|||||||| \" header_2_font_size=\"40px \" header_2_letter_spacing=\"2px \" header_3_font=\"Yantramanav|||||||| \" header_3_font_size=\"40px \" header_3_letter_spacing=\"2px \" custom_margin=\"||22px||false|false \" header_3_font_size_tablet=\"40px \" header_3_font_size_phone=\"30px \" header_3_font_size_last_edited=\"on|phone \" locked=\"off \" global_colors_info=\"{}\"]<\/p>\n<h1 style=\"text-align: left;\"><span style=\"color: #d52b1e;\">Luxury merchandising <span style=\"color: #000000;\">by Passation<\/span><\/span><\/h1>\n<p>[\/et_pb_text][et_pb_text _builder_version=\"4.24.2\u2033 _module_preset=\"default \" text_font=\"Poppins|300||||||| \" text_text_color=\"#000000\u2033 text_font_size=\"16px \" locked=\"off \" global_colors_info=\"{}\"]<\/p>\n<p><span style=\"font-weight: 400;\">At Passation.ch, we're a long way from the advertising trinkets you might expect when you hear the term \"merchandising\". Let's take a look at some of our strengths that make all the difference.<\/span><\/p>\n<p>[\/et_pb_text][et_pb_button button_url=\"https:\/\/passation.ch\/wp-content\/uploads\/2024\/04\/Catalogue-montres-Passation-2024.pdf \" url_new_window=\"on \" button_text=\"Catalogue 2024\u2033 button_alignment=\"left \" button_alignment_tablet=\" \" button_alignment_phone=\"left \" button_alignment_last_edited=\"on|phone \" _builder_version=\"4.24.2\u2033 _module_preset=\"default \" custom_button=\"on \" button_text_size=\"20px \" button_text_color=\"#FFFFFF \" button_bg_color=\"#D52B1E \" button_border_width=\"0px \" button_border_color=\"#FFFFFF \" button_border_radius= \"3px \" button_letter_spacing=\"2px \" button_font=\"Yantramanav|||||||| \" locked=\"off \" global_colors_info=\"{} \"][\/et_pb_button][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\"1\u2033 _builder_version=\"4.22.2\u2033 _module_preset=\"default \" background_color=\"#000000\u2033 custom_padding=\"27px||27px||true| \" locked=\"off \" global_colors_info=\"{} \"][et_pb_row _builder_version=\"4.22.2\u2033 _module_preset=\"default \" global_colors_info=\"{} \"][et_pb_column type=\"4_4\u2033 _builder_version=\"4.22.2\u2033 _module_preset=\"default \" global_colors_info=\"{} \"][et_pb_text _builder_version=\"4.24.2\u2033 _module_preset=\"default \" text_font=\"Poppins||on|||||| \" text_text_color=\"#FFFFFF \" text_font_size=\"18px \" text_line_height=\"1.8em \" global_colors_info=\"{} \"]<\/p>\n<blockquote>\n<p>Are you looking for personalised gifts with high added value for your staff or partners? Would you like to showcase your brand image on luxury items? Discover our premium merchandising offer: Swiss-made, blank watches that can be customised with your corporate identity.<\/p>\n<\/blockquote>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\"1\u2033 disabled_on=\"off|off|off \" _builder_version=\"4.22.2\u2033 _module_preset=\"default \" background_color=\"#f9f9f9\u2033 background_enable_pattern_style=\"on \" background_pattern_style=\"squares \" background_pattern_color=\"rgba(0,0,0.05) \" custom_padding=\"60px||4px||| \" locked=\"off \" global_colors_info=\"{} \"][et_pb_row _builder_version=\"4.16\u2033 _module_preset=\"default \" locked=\"off \" global_colors_info=\"{} \"][et_pb_column type=\"4_4\u2033 _builder_version=\"4.16\u2033 _module_preset=\"default \" global_colors_info=\"{} \"][et_pb_image src= \"https:\/\/passation.ch\/wp-content\/uploads\/2023\/10\/Design-sans-titre-10.svg \" title_text=\"Untitled design (10) \" align=\"center \" _builder_version=\"4.22.2\u2033 _module_preset=\"default \" custom_margin=\"||13px||| \" global_colors_info=\"{} \"][\/et_pb_image][et_pb_text _builder_version=\"4.25.0\u2033 _module_preset=\"default \" header_2_font=\"Yantramanav|||||||| \" header_2_font_size=\"40px \" header_2_letter_spacing=\"2px \" header_3_font=\"Yantramanav|||||||| \" header_3_font_size=\"40px \" header_3_letter_spacing= \"2px \" custom_margin=\"||7px||false|false \" hover_enabled=\"0\u2033 header_3_font_size_tablet=\" \" header_3_font_size_phone=\"30px \" header_3_font_size_last_edited=\"on|phone \" global_colors_info=\"{} \" sticky_enabled=\"0\u2033]<\/p>\n<h2 style=\"text-align: center;\">An overview of our merchandising offer<\/h2>\n<p>[\/et_pb_text][et_pb_text _builder_version=\"4.24.2\u2033 _module_preset=\"default \" text_font=\"Poppins|300||||||| \" text_text_color=\"#000000\u2033 text_font_size=\"17px \" text_orientation=\"center \" width=\"40% \" width_tablet=\"76% \" width_phone=\"100% \" width_last_edited=\"on|phone \" module_alignment=\"center \" global_colors_info=\"{}\"]<\/p>\n<p><span>Distinguish yourself with our luxury merchandising, for an unforgettable business gift that reflects excellence.<\/span><\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=\"1_4,1_4,1_4,1_4\u2033 use_custom_gutter=\"on \" gutter_width=\"2\u2033 _builder_version=\"4.22.2\u2033 _module_preset=\"default \" custom_margin=\"||-95px||false|false \" custom_padding=\"||0px||| \" animation_style=\"fade \" locked=\"off \" global_colors_info=\"{} \"][et_pb_column type=\"1_4\u2033 _builder_version=\"4.22.2\u2033 _module_preset=\"default \" global_colors_info=\"{} \"][dsm_flipbox flipbox_type=\"zoom-out \" flipbox_speed=\"0.3s \" flipbox_height=\"326px \" _builder_version=\"4.22.2\u2033 _module_preset=\"default \" background_image=\"https:\/\/passation.ch\/wp-content\/uploads\/2023\/10\/PAO006CAN.png \" global_colors_info=\"{} \" transform_styles__hover_enabled=\"on|desktop \" 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header_3_font=\"Yantramanav|||||||| \" header_3_font_size=\"40px \" header_3_letter_spacing=\"2px \" custom_margin=\"||2px||false|false \" hover_enabled=\"0\u2033 header_3_font_size_tablet=\"40px \" header_3_font_size_phone=\"30px \" header_3_font_size_last_edited=\"on|phone \" locked=\"off \" global_colors_info=\"{} \" sticky_enabled=\"0\u2033]<\/p>\n<h2 style=\"text-align: center;\"><strong>Create excitement for your partners<\/strong><\/h2>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=\"4.22.2\u2033 _module_preset=\"default \" custom_padding=\"10px||||| \" animation_style=\"fade \" locked=\"off \" global_colors_info=\"{} \"][et_pb_column type=\"4_4\u2033 _builder_version=\"4.22.2\u2033 _module_preset=\"default \" global_colors_info=\"{} \"][et_pb_code _builder_version=\"4.22.2\u2033 _module_preset=\"default \" global_colors_info=\"{} \"]<script type=\"text\/javascript\" src=\"https:\/\/form.jotform.com\/jsform\/232786108082054\"><\/script>[\/et_pb_code][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\"1\u2033 disabled_on=\"off|off|off \" _builder_version=\"4.25.0\u2033 _module_preset=\"default \" background_color=\"#FFFFFF \" background_enable_pattern_style=\"on \" background_pattern_style=\"squares \" background_pattern_color=\"rgba(0,0,0.05)\" custom_padding=\"64px||41px||false|\" hover_enabled=\"0\u2033 locked=\"off \" global_colors_info=\"{}\" sticky_enabled=\"0\u2033][et_pb_row _builder_version=\"4.22.2\u2033 _module_preset=\"default \" global_colors_info=\"{}\"][et_pb_column type=\"4_4\u2033 _builder_version=\"4.22.2\u2033 _module_preset=\"default \" global_colors_info=\"{} \"][et_pb_text _builder_version=\"4.24.2\u2033 _module_preset=\"default \" header_2_font=\"Yantramanav|||||||| \" header_2_text_color=\"#000000\u2033 header_2_font_size=\"40px \" header_2_letter_spacing=\"2px \" header_3_font=\"Yantramanav|||||||| \" header_3_font_size=\"40px \" header_3_letter_spacing=\"2px \" custom_margin=\"||33px||false|false \" header_3_font_size_tablet=\"40px \" header_3_font_size_phone=\"30px \" header_3_font_size_last_edited=\"on|phone \" locked=\"off \" global_colors_info=\"{}\"]<\/p>\n<h2 style=\"text-align: center;\"><b>Top-of-the-range watches for a demanding market<\/b><\/h2>\n<p>[\/et_pb_text][et_pb_text _builder_version=\"4.24.2\u2033 _module_preset=\"default \" text_font=\"Poppins|300||||||| \" text_text_color=\"#000000\u2033 text_font_size=\"16px \" background_color=\"#FFFFFF \" custom_margin= \"1px||58px||| \" custom_padding=\"25px|25px|25px|25px|true|true \" animation_style=\"fade \" box_shadow_style=\"preset1\u2033 box_shadow_blur=\"12px \" global_colors_info=\"{} \"]<\/p>\n<p><span style=\"font-weight: 400;\"><a href=\"https:\/\/passation.ch\/en\/nos-montres-automatiques\/\">The watches on offer<\/a> by Passation are not just gadgets, but top-quality products that reflect the expertise and exacting standards of the Swiss watchmaking industry.\u00a0<\/span><\/p>\n<p>[\/et_pb_text][et_pb_text _builder_version=\"4.24.2\u2033 _module_preset=\"default \" header_2_font=\"Yantramanav|||||||| \" header_2_text_color=\"#000000\u2033 header_2_font_size=\"40px \" header_2_letter_spacing=\"2px \" header_3_font=\"Yantramanav|||||||| \" header_3_font_size=\"40px \" header_3_letter_spacing=\"2px \" custom_margin=\"||33px||false|false \" header_3_font_size_tablet=\"40px \" header_3_font_size_phone=\"30px \" header_3_font_size_last_edited=\"on|phone \" locked=\"off \" global_colors_info=\"{}\"]<\/p>\n<h2 style=\"text-align: center;\"><b>A <span style=\"color: #d01e25;\">2-year guarantee<\/span> for confident customers<\/b><\/h2>\n<p>[\/et_pb_text][et_pb_text _builder_version=\"4.25.0\u2033 _module_preset=\"default \" text_font=\"Poppins|300||||||| \" text_text_color=\"#000000\u2033 text_font_size=\"16px \" background_color=\"#FFFFFF \" custom_margin=\"1px||58px||| \" custom_padding=\"25px|25px|25px|25px|true|true \" animation_style=\"fade \" hover_enabled=\"0\u2033 box_shadow_style=\"preset1\u2033 box_shadow_blur=\"12px \" global_colors_info=\"{} \" sticky_enabled=\"0\u2033]<\/p>\n<p><span style=\"font-weight: 400;\">So that customers can rely on the authenticity and durability of the watches made available to them, Passation offers a 2-year guarantee on all its products. Not only does this demonstrate scrupulous compliance with the quality standards in force, it is also proof of the seriousness and reliability of our partner companies and their customers.<\/span><\/p>\n<p>[\/et_pb_text][et_pb_text _builder_version=\"4.24.2\u2033 _module_preset=\"default \" header_2_font=\"Yantramanav|||||||| \" header_2_font_size=\"40px \" header_2_letter_spacing=\"2px \" header_3_font=\"Yantramanav|||||||| \" header_3_font_size=\"40px \" header_3_letter_spacing= \"2px \" custom_margin=\"||33px||false|false \" header_3_font_size_tablet=\"40px \" header_3_font_size_phone=\"30px \" header_3_font_size_last_edited=\"on|phone \" locked=\"off \" global_colors_info=\"{}\"]<\/p>\n<h2 style=\"text-align: center;\"><b>Support tailored to each stage of the project<\/b><\/h2>\n<p>[\/et_pb_text][et_pb_text _builder_version=\"4.24.2\u2033 _module_preset=\"default \" text_font=\"Poppins|300||||||| \" text_text_color=\"#000000\u2033 text_font_size=\"16px \" background_color=\"#FFFFFF \" custom_margin= \"1px||58px||| \" custom_padding=\"25px|25px|25px|25px|true|true \" animation_style=\"fade \" box_shadow_style=\"preset1\u2033 box_shadow_blur=\"12px \" global_colors_info=\"{} \"]<\/p>\n<p><span style=\"font-weight: 400;\">From design to production, logistics and marketing, <a href=\"\/en\/passation.ch\/\">Transfer<\/a> supports its customers in developing their luxury merchandising strategy. Thanks to its proven expertise and its network of carefully selected partners, it guarantees a made-to-measure service and results that match their ambitions.<\/span><\/p>\n<p>[\/et_pb_text][et_pb_text _builder_version=\"4.24.2\u2033 _module_preset=\"default \" header_2_font=\"Yantramanav|||||||| \" header_2_font_size=\"40px \" header_2_letter_spacing=\"2px \" header_3_font=\"Yantramanav|||||||| \" header_3_font_size=\"40px \" header_3_letter_spacing= \"2px \" custom_margin=\"||33px||false|false \" header_3_font_size_tablet=\"40px \" header_3_font_size_phone=\"30px \" header_3_font_size_last_edited=\"on|phone \" locked=\"off \" global_colors_info=\"{}\"]<\/p>\n<h2 style=\"text-align: center;\"><b>Give pleasure intelligently:<\/b><\/h2>\n<p>[\/et_pb_text][et_pb_text _builder_version=\"4.24.2\u2033 _module_preset=\"default \" text_font=\"Poppins|300||||||| \" text_text_color=\"#000000\u2033 text_font_size=\"16px \" background_color=\"#FFFFFF \" custom_margin= \"1px||28px||| \" custom_padding=\"25px|25px|25px|25px|true|true \" animation_style=\"fade \" box_shadow_style=\"preset1\u2033 box_shadow_blur=\"12px \" global_colors_info=\"{} \"]<\/p>\n<p><span style=\"font-weight: 400;\">To better understand the current trends in luxury merchandising, we first need to identify the key factors that are driving them. <a href=\"https:\/\/passation.ch\/en\/vous-etes-professionnel\/\">company objectives<\/a> when they integrate these promotional products into their marketing and sales strategies:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Building customer loyalty: offering a high-quality personalised gift is an effective way of thanking a customer for their trust and reinforcing the links between them and the company.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Enhance brand image: a top-of-the-range promotional product conveys a positive image of the brand and conveys its values of prestige and refinement to its target audience.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Stimulate sales: luxury items attract attention and arouse desire, which encourages customers to buy in order to obtain the bonus product.<\/span><\/li>\n<\/ul>\n<p>[\/et_pb_text][et_pb_icon font_icon=\"C||divi||400\u2033 icon_width=\"57px \" _builder_version=\"4.24.2\u2033 _module_preset=\"default \" global_colors_info=\"{}\"][\/et_pb_icon][et_pb_text content_tablet= \"<\/p>\n<table>\n<tbody>\n<tr>\n<td><b>Criteria<\/b><\/td>\n<td><b>Customisable premium watches <\/b><\/td>\n<td><b>Low-end promotional items<\/b><\/td>\n<\/tr>\n<tr>\n<td><b>Quality and durability<\/b><\/td>\n<td><span style=\"%22font-weight:\" 400;%22>High quality, durable, water and scratch resistant.<\/span><\/td>\n<td><span style=\"%22font-weight:\" 400;%22>Often of inferior quality, with a limited lifespan.<\/span><\/td>\n<\/tr>\n<tr>\n<td><b>Perceived value<\/b><\/td>\n<td><span style=\"%22font-weight:\" 400;%22>Very high, reflecting significant status and appreciation.<\/span><\/td>\n<td><span style=\"%22font-weight:\" 400;%22>Weak, can be perceived as unreflective or generic.<\/span><\/td>\n<\/tr>\n<tr>\n<td><b>Brand impact<\/b><\/td>\n<td><span style=\"%22font-weight:\" 400;%22>Reinforces the premium brand image associated with quality and exclusivity.<\/span><\/td>\n<td><span style=\"%22font-weight:\" 400;%22>Can dilute brand image if perceived as low value.<\/span><\/td>\n<\/tr>\n<tr>\n<td><b>Customisation<\/b><\/td>\n<td><span style=\"%22font-weight:\" 400;%22>Highly customisable, enabling a unique connection with the brand.<\/span><\/td>\n<td><span style=\"%22font-weight:\" 400;%22>Limited customisation options, less likely to create a strong bond.<\/span><\/td>\n<\/tr>\n<tr>\n<td><b>Consistency with brand image<\/b><\/td>\n<td><span style=\"%22font-weight:\" 400;%22>Aligned with brands that value quality, craftsmanship and exclusivity.<\/span><\/td>\n<td><span style=\"%22font-weight:\" 400;%22>Can be out of step with the values of top-of-the-range brands.<\/span><\/td>\n<\/tr>\n<tr>\n<td><b>Emotional impact<\/b><\/td>\n<td><span style=\"%22font-weight:\" 400;%22>Creates a strong emotional bond and a memorable souvenir.<\/span><\/td>\n<td><span style=\"%22font-weight:\" 400;%22>Less likely to elicit a significant emotional response.<\/span><\/td>\n<\/tr>\n<tr>\n<td><b>Long-term cost<\/b><\/td>\n<td><span style=\"%22font-weight:\" 400;%22>Higher initial investment, but better long-term value thanks to sustainability.<\/span><\/td>\n<td><span style=\"%22font-weight:\" 400;%22>Low initial cost, but need for frequent replacement and low impact on brand perception.<\/span><\/td>\n<\/tr>\n<tr>\n<td><b>Ecological sustainability<\/b><\/td>\n<td><span style=\"%22font-weight:\" 400;%22>Often more sustainable and environmentally friendly, reducing waste.<\/span><\/td>\n<td><span style=\"%22font-weight:\" 400;%22>May contribute to over-consumption and waste due to low durability.<\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>\u00a0\" content_phone= \"<\/p>\n<table width=\"%22150%22\" height=\"%221105%22\" style=\"%22height:\" 1105px; width: 150px; margin-left: auto; margin-right: auto;%22>\n<tbody>\n<tr>\n<td style=\"%22width:\" 140.81px;%22><b>Criteria<\/b><\/td>\n<td style=\"%22width:\" 144.134px;%22><b>Customisable premium watches <\/b><\/td>\n<td style=\"%22width:\" 128.097px;%22><b>Low-end promotional items<\/b><\/td>\n<\/tr>\n<tr>\n<td style=\"%22width:\" 140.81px;%22><b>Quality and durability<\/b><\/td>\n<td style=\"%22width:\" 144.134px;%22><span style=\"%22font-weight:\" 400;%22>High quality, durable, water and scratch resistant.<\/span><\/td>\n<td style=\"%22width:\" 128.097px;%22><span style=\"%22font-weight:\" 400;%22>Often of inferior quality, with a limited lifespan.<\/span><\/td>\n<\/tr>\n<tr>\n<td style=\"%22width:\" 140.81px;%22><b>Perceived value<\/b><\/td>\n<td style=\"%22width:\" 144.134px;%22><span style=\"%22font-weight:\" 400;%22>Very high, reflecting significant status and appreciation.<\/span><\/td>\n<td style=\"%22width:\" 128.097px;%22><span style=\"%22font-weight:\" 400;%22>Weak, can be perceived as unreflective or generic.<\/span><\/td>\n<\/tr>\n<tr>\n<td style=\"%22width:\" 140.81px;%22><b>Brand impact<\/b><\/td>\n<td style=\"%22width:\" 144.134px;%22><span style=\"%22font-weight:\" 400;%22>Reinforces the premium brand image associated with quality and exclusivity.<\/span><\/td>\n<td style=\"%22width:\" 128.097px;%22><span style=\"%22font-weight:\" 400;%22>Can dilute brand image if perceived as low value.<\/span><\/td>\n<\/tr>\n<tr>\n<td style=\"%22width:\" 140.81px;%22><b>Customisation<\/b><\/td>\n<td style=\"%22width:\" 144.134px;%22><span style=\"%22font-weight:\" 400;%22>Highly customisable, enabling a unique connection with the brand.<\/span><\/td>\n<td style=\"%22width:\" 128.097px;%22><span style=\"%22font-weight:\" 400;%22>Limited customisation options, less likely to create a strong bond.<\/span><\/td>\n<\/tr>\n<tr>\n<td style=\"%22width:\" 140.81px;%22><b>Consistency with brand image<\/b><\/td>\n<td style=\"%22width:\" 144.134px;%22><span style=\"%22font-weight:\" 400;%22>Aligned with brands that value quality, craftsmanship and exclusivity.<\/span><\/td>\n<td style=\"%22width:\" 128.097px;%22><span style=\"%22font-weight:\" 400;%22>Can be out of step with the values of top-of-the-range brands.<\/span><\/td>\n<\/tr>\n<tr>\n<td style=\"%22width:\" 140.81px;%22><b>Emotional impact<\/b><\/td>\n<td style=\"%22width:\" 144.134px;%22><span style=\"%22font-weight:\" 400;%22>Creates a strong emotional bond and a memorable souvenir.<\/span><\/td>\n<td style=\"%22width:\" 128.097px;%22><span style=\"%22font-weight:\" 400;%22>Less likely to elicit a significant emotional response.<\/span><\/td>\n<\/tr>\n<tr>\n<td style=\"%22width:\" 140.81px;%22><b>Long-term cost<\/b><\/td>\n<td style=\"%22width:\" 144.134px;%22><span style=\"%22font-weight:\" 400;%22>Higher initial investment, but better long-term value thanks to sustainability.<\/span><\/td>\n<td style=\"%22width:\" 128.097px;%22><span style=\"%22font-weight:\" 400;%22>Low initial cost, but need for frequent replacement and low impact on brand perception.<\/span><\/td>\n<\/tr>\n<tr>\n<td style=\"%22width:\" 140.81px;%22><b>Ecological sustainability<\/b><\/td>\n<td style=\"%22width:\" 144.134px;%22><span style=\"%22font-weight:\" 400;%22>Often more sustainable and environmentally friendly, reducing waste.<\/span><\/td>\n<td style=\"%22width:\" 128.097px;%22><span style=\"%22font-weight:\" 400;%22>May contribute to over-consumption and waste due to low durability.<\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>\u00a0\" content_last_edited=\"on|phone \" _builder_version=\"4.24.2\u2033 _module_preset=\"default \" text_font=\"Poppins|300||||||| \" text_text_color=\"#000000\u2033 text_font_size=\"16px \" background_color=\"#FFFFFF \" width_tablet= \" \" width_phone=\"100% \" width_last_edited=\"on|phone \" max_width=\"100% \" custom_margin=\"1px||28px||| \" custom_padding=\"25px|25px|25px|25px|true|true \" custom_padding_tablet=\"25px|25px|25px|25px|true|true \" custom_padding_phone=\"25px|6px|25px|6px|true|true \" custom_padding_last_edited=\"on|phone \" animation_style=\"fade \" text_font_size_tablet=\"16px \" text_font_size_phone=\"7px \" text_font_size_last_edited=\"on|phone \" box_shadow_style=\"preset1\u2033 box_shadow_blur=\"12px \" global_colors_info=\"{}\"]<\/p>\n<table>\n<tbody>\n<tr>\n<td><b>Criteria<\/b><\/td>\n<td><b>Customisable premium watches\u00a0<\/b><\/td>\n<td><b>Low-end promotional items<\/b><\/td>\n<\/tr>\n<tr>\n<td><b>Quality and durability<\/b><\/td>\n<td><span style=\"font-weight: 400;\">High quality, durable, water and scratch resistant.<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Often of inferior quality, with a limited lifespan.<\/span><\/td>\n<\/tr>\n<tr>\n<td><b>Perceived value<\/b><\/td>\n<td><span style=\"font-weight: 400;\">Very high, reflecting significant status and appreciation.<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Weak, can be perceived as unreflective or generic.<\/span><\/td>\n<\/tr>\n<tr>\n<td><b>Brand impact<\/b><\/td>\n<td><span style=\"font-weight: 400;\">Reinforces the premium brand image associated with quality and exclusivity.<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Can dilute brand image if perceived as low value.<\/span><\/td>\n<\/tr>\n<tr>\n<td><b>Customisation<\/b><\/td>\n<td><span style=\"font-weight: 400;\">Highly customisable, enabling a unique connection with the brand.<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Limited customisation options, less likely to create a strong bond.<\/span><\/td>\n<\/tr>\n<tr>\n<td><b>Consistency with brand image<\/b><\/td>\n<td><span style=\"font-weight: 400;\">Aligned with brands that value quality, craftsmanship and exclusivity.<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Can be out of step with the values of top-of-the-range brands.<\/span><\/td>\n<\/tr>\n<tr>\n<td><b>Emotional impact<\/b><\/td>\n<td><span style=\"font-weight: 400;\">Creates a strong emotional bond and a memorable souvenir.<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Less likely to elicit a significant emotional response.<\/span><\/td>\n<\/tr>\n<tr>\n<td><b>Long-term cost<\/b><\/td>\n<td><span style=\"font-weight: 400;\">Higher initial investment, but better long-term value thanks to sustainability.<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Low initial cost, but need for frequent replacement and low impact on brand perception.<\/span><\/td>\n<\/tr>\n<tr>\n<td><b>Ecological sustainability<\/b><\/td>\n<td><span style=\"font-weight: 400;\">Often more sustainable and environmentally friendly, reducing waste.<\/span><\/td>\n<td><span style=\"font-weight: 400;\">May contribute to over-consumption and waste due to low durability.<\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>","protected":false},"excerpt":{"rendered":"<p>Luxury merchandising by PassationAt Passation.ch, we're a long way from the advertising trinkets you might expect when you hear the term \"merchandising\". Let's take a look at some of our strengths that make all the difference. Are you looking for personalised gifts with high added value for your staff or partners? Would you like to put your brand image on luxurious objects? Discover our premium merchandising offer: Swiss-made, blank watches that can be customised with your corporate identity. An overview of our merchandising offerDistinguish yourself with our luxury merchandising, for an unforgettable business gift reflecting excellence.<div class=\"et_pb_module dsm_flipbox dsm_flipbox_0\">\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t<div class=\"et_pb_module_inner\">\n\t\t\t\t\t<div class=\"dsm-flipbox dsm-flipbox-zoom dsm-flipbox-zoom-out dsm_flipbox_hover\"><div class=\"et_pb_module dsm_flipbox_child dsm_flipbox_child_0 et_pb_bg_layout_light  dsm_flipbox_icon_position_top\">\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t<div class=\"et_pb_module_inner\">\n\t\t\t\t\t\n\t\t\t\n\t\t\t<div class=\"dsm_flipbox_wrapper et_pb_text_align_left\">\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div><div class=\"et_pb_module dsm_flipbox_child dsm_flipbox_child_1 et_pb_bg_layout_light  dsm_flipbox_icon_position_top\">\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t<div class=\"et_pb_module_inner\">\n\t\t\t\t\t\n\t\t\t\n\t\t\t<div class=\"dsm_flipbox_wrapper et_pb_text_align_left\">\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t<div class=\"et_pb_button_wrapper\"><a class=\"et_pb_button\" href=\"https:\/\/passation.ch\/en\/gamme-plongee-1000m\/\">See the range<\/a><\/div>\n\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div><\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div><div class=\"et_pb_with_border et_pb_module dsm_card dsm_card_0 et_pb_bg_layout_light  dsm_card_layout_stacked\">\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t<div class=\"et_pb_module_inner\">\n\t\t\t\t\t\n\t\t\t\n\t\t\t\n\t\t\t<div class=\"et_pb_module dsm_card_wrapper et_pb_text_align_left\">\n\t\t\t\t\t\n\t\t\t\t\t<h4 class=\"dsm_card_title et_pb_module_header\">Diving 1000M<\/h4>\n\t\t\t\t\t\n\t\t\t\t\t\n\t\t\t\t\t\n\t\t\t\t<\/div>\n\t\t\t\n\t\t\t\t<\/div>\n\t\t\t<\/div><div class=\"et_pb_module dsm_flipbox dsm_flipbox_1\">\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t<div class=\"et_pb_module_inner\">\n\t\t\t\t\t<div class=\"dsm-flipbox dsm_flipbox_hover\"><\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div><\/p>","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","inline_featured_image":false,"_joinchat":[],"footnotes":""},"class_list":["post-252526","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - 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